This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? To View More >>

It's quick and easy to order albums from Queensberry, through Workspace. It's a step-by-step process that guides you through each set of options as you personalise your album. Just as important, it helps you avoid "gotchas", where you have your mind set on something we can't do, like emboss Vanilla Bean Micro Leather or Linen. In fact, for that reason alone we recommend that you set up the album before you get involved in page design … and certainly before you offer your customer something we can't do! These gotchas (exceptions) can be frustrating, and we To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by To View More >>

CHOICE, TRUST AND TECHNOLOGY Has your lab stopped offering traditional silver halide printing? It’s sad to see such a gloriously refined technology abandoned. With forty years pro lab experience, and chemicals in our veins, we aren’t ready to turn our backs on traditional photographic printing just yet. In fact we think it retains an important place, and we’re committed to the technology. But here’s why the Big Boy Labs are selling the line that silver halide is finished. Their top priority is, and must be, internal efficiency. They have expensive, high-volume machines To View More >>

Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>